Dans le cadre du séminaire de 2 mois à Singapour, les étudiants de MBA de l’ESCEN PARIS ont dû réaliser par groupe de 4 un projet de création d’une application mobile. Entouré de professionnels du secteur, le projet a donc été réalisé de a-z :
- Market Analysis : Mobile app Market analysis / Mobile market trend / Mobile app Market trend / User trends / Travel apps and tourism trends / Porter forces / SWOT
- Competition : Competitors / Benchmarks / Strenghts & weaknesses
- Product Management : Business model / Application branding / Features / Target, Personnas / Value Proposition / Positionning matrice
- Marketing Plan :
- Business Forecast
- Financial Forecast
- Flow Chart
- Design Guidelines
- Functional Prototype
- Templates of the app and Integration
In 2016, Singapore want to invest in the field of tourism. Singapour is near to become a big destination of a lot of travelers.. A request for a proposal appeared to dynamise the tourism sector to help mobile apps creator to start an application which would promote the city.
Nowadays, the customer needs to go on different website and apps to do all his reservations and find all the information he needs about the city and the activities he can do. But how to make a trip easy to organise to optimize our budget and our time ? If you want all the information in one place so that the tourist doesn’t have to look around to find it in different places.
Our goal was to become leader of Singapore tourism mobile applications in the 2 next years. We wanted to provide an easy and playful way to discover the city for everyone with every budget. The sustainable development and the eco responsive actions are our future, we want that the application reflects this ethic and our values.